Human triggers: The Social Laws: Weapons of Influence Have you ever wondered why is it so easy for some people to get their way through, it seems that they move with some magic wand, bewitching people as they move. Have you ever wondered why is it so difficult to say no to some people, all you could do is decide at the back of your mind that next time it is going to be a strict no but you still fall into their charm(?) and say yes. Its not magic but some greater science involved. I read the book Influence- The Psychology of Persuasion recently and the principles resonated with me very highly. I could picture myself in similar situations as cited and wondered how intrinsic these human triggers are. The book talks about what human triggers are (for the matter of fact, not just humans most living beings have triggers), how these evolved, their importance and six human triggers/principles which help you become Jujutsu warrior.* The Huma...